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Amplify NH Launches $300K+ Digital Ad Buy Urging NH To Reject Failed, Radical MAGA Republican Agenda In Concord

  • Writer: Amplify NH
    Amplify NH
  • Oct 15, 2024
  • 2 min read

Contact: Ryan Mahoney, ryan@amplifynh.org


Amplify NH Launches $300K+ Digital Ad Buy Urging NH To Reject Failed, Radical MAGA Republican Agenda In Concord


CONCORD, NH — Today, Amplify NH announced a new digital ad campaign featuring a 30-second spot titled "It's Time for a Change," highlighting MAGA Republicans’ failure to drive down costs or cut taxes for working families despite their total control of the New Hampshire State House. The digital ad spend totals north of $300,000 targeting persuadable New Hampshire voters in key legislative districts.


Instead of focusing on helping hardworking families, they have been taking New Hampshire down the wrong path with a radical MAGA agenda that includes a restrictive abortion ban, book banning, and tax breaks for the ultra-wealthy. The 30-second spot paints a stark picture of the challenges Granite Staters face, demands a change, and compels voters to elect Democrats “all the way down the ballot.”


The ad’s narrator details New Hampshire’s challenges and Republicans’ failure to meet them: 


“Here in New Hampshire, costs are too high, taxes are out of control, our freedoms are at risk, but what have MAGA Republicans at the state house focused on? Stripping away women’s rights, banning books, raising our taxes to give handouts to the ultra-wealthy. Republicans have controlled New Hampshire for too long, become distracted by their far right ideology, and taken us down the wrong path. It’s time for a change. Democrats all the way down the ballot.”


"Republicans in Concord had their chance to lead. They’ve wasted years forcing New Hampshire down the wrong path, distracted by trying to implement radical policies, like abortion bans, while they failed to lower costs or cut taxes for working families," said Amplify New Hampshire Executive Director Ryan Mahoney. “It's time for Granite Staters to choose a new direction- leaders who will prioritize their needs over the radical MAGA agenda of Project 2025."


Amplify New Hampshire highlights Republican control of the New Hampshire State House. Republicans have held complete control of the Governor’s office, Executive Council, New Hampshire Senate, and New Hampshire House of Representatives since 2020.


The ad highlights MAGA Republicans’ radical agenda, including:


  • Their enactment of a restrictive abortion ban and attempts to pass an even more radical 15-day abortion ban that outlets say would amount to an outright abortion ban in the wake of the repeal of Roe v. Wade

  • Their party-line vote for a bill to ban books in New Hampshire schools, which received the support of every Republican in the New Hampshire Senate

  • Tax cuts that disproportionately favor the ultra-wealthy while failing to give New Hampshire working families a tax break.


The campaign began running Tuesday, October 15th and will run through Election Day.

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About Amplify New Hampshire

Amplify New Hampshire is a 501(c)4 nonprofit organization founded to keep Granite Staters informed of the decisions made in local, state, and federal government that will impact their lives and empower them to enact change. For more information, visit amplifynh.org.

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